A catalog that answers before the buyer asks
Context
Peruvian Nature brings maca, camu camu, lucuma and other Peruvian superfoods to companies in several countries. Buyers who land on its site aren't looking for a postcard from Peru. They want to know what's available, where it comes from, when it's harvested and how it's certified, and they want to read it in their own language.
Interwwweb Role
Working with Fibra Studio, who handled the design, Interwwweb built the site from start to finish. At its heart is a product page that always presents technical data, seasonality, story and certifications in the same order, so moving from maca to camu camu never means learning a new layout. Everything lives in Spanish and English, every form sends the inquiry straight to the sales team's CRM, and the site is fully manageable, so Peruvian Nature's own team adds products and updates content with ease. Since launch, Interwwweb has supported the site and keeps adding improvements.
Delivered Scope
- Full custom build
- Manageable content for products, certifications and the home page
- Catalog in four categories
- Shared product page with technical data, seasonality and certifications
- Spanish and English versions
- Forms connected to the CRM
- Company, sustainability, services, careers and blog pages
- Ongoing support and improvements
Technologies
WordPress · ACF · TranslatePress · Zoho CRM · Mux
