A store you browse like a well-stocked shelf
Context
Healthy Path makes nut butters, jams, granolas, seeds and snacks for people who eat well every day. Its catalog is long, with several sizes per product, sales and packs, and it's also sold in physical and online stores across Peru. The website had to sell direct without losing the people who'd rather buy at their usual store.
Interwwweb Role
Working with Fibra Studio, who created the brand identity, Interwwweb defined the store's structure and experience, designed its interface and programmed all of it, animations included. The catalog is laid out like a pantry, with nut butters, jams, superfoods, packs and snacks, and from any listing shoppers pick a size and add to cart without opening the product page, so an order of several products comes together without leaving the catalog. The home page tells, in an animated sequence, how the products are made, from selection to final sealing, and a store finder filters by city and store type for those who'd rather buy in person.
Delivered Scope
- Structure, UX and interface design
- Full custom store build
- Catalog by product family and section
- Buy from the listing, with size and quantity
- Cart, checkout and customer accounts
- Animated sequence of how products are made
- Store finder by city and type
- Spanish and English versions
Technologies
WordPress · WooCommerce · GSAP
